During the past couple of months, I’ve had several people tell me of a trick they found to increase Facebook Reach using multiple images in a post. I don’t chase Reach, so I found the concept somewhat interesting, but I was skeptical.
The messages I’ve received regarding this have skyrocketed of late, so I figured it was time to pay more attention to it. So with this post I plan to do the following:
- Explain “the trick”
- Provide some success stories
- Share my test and the results
- Some explanations for the results
- My recommendations
“The Trick”
The rumor goes that if you create a post with multiple images in it, you will reach far more users than if you do a typical image share. Note that this isn’t sharing a photo album, but doing a standard text share while adding images.Let me show you how that’s done…
In the example above, you can see that this is done within the “Status” area of the publisher. Type your message and then click the camera icon to add multiple images from your desktop.
The result might look a little something like this…
The key is for the images to look presentable when uploaded together. If you post two or three images, all will be presented side-by-side within the News Feed, on your Timeline and within the permalink.
Here’s how it might look when you share three square images in the News Feed…
And here is sharing four…
Success Stories
One of the first people who told me about this was Patrick Cuttica of SocialKaty. Patrick provided a couple of examples:- Home decor brand page with 5k-10k fans saw 262% increase over average Reach of five prior single image posts
- E-Commerce apparel brand page in 20k-40k fan range saw 280% increase in average organic reach over five prior single page posts
Here are a few more success stories people shared with me…
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